Seriously, what is it with American Apparel?

I have an unhealthy obsession.
My AA count:
3 basic v-neck cotton t's in black, white, heather grey
2 basic hoodies in sunshine & red (the red has still not arrived but i LIVE in the yellow)
1 polyester microfiber tulip skirt in navy
1 double-breasted cardigan in sahara w/ black buttons

and i continually lust after the cardigans. the orchid/charcoal striped one in particular keeps calling my name... and the basic baby rib cardi, or even the shag one.
i'm also dying for a whole set of their light thermals in fluorescent colors (and it's spring.. weird) and the infamous, amazing skater dress. someday i will have it in peach!what is this strange infatuation with a website that screams semi-porn and a company that mass produces basic things that are decidedly overpriced? it seems really emblematic of my generation, or perhaps just my location and my generation, but i swear the more i buy the more i am obsessed and i see everyone else just as infatuated as i am. i don't think of it as a social movement or anything but it has a sense of meaning - sex really sells, we're all done with the logo craze, we want to buy USA-made things without being overly patriotic.
i think we like the way its subversive and kinda creepy and edgy but safely mainstream. and wearable. no one ever says enough about how important it is for something to be wearable.